BELLA Unit 20 & 24 PREP

  Convergence Digital convergence Media convergence refers to the interdependence of information and communication technologies, computer networks, and media content. It combines the "three C's"—computers, communication, and content—and is a direct result of media content digitalisation and Internet popularisation.

  Job Roles Professional attributes: punctuality being able to teamwork the ability to take orders willingness to learn the ability to meet deadlines organisational skills Personal attributes: being friendly emotional support reliable trustworthy Personal, professional and etiquette : Attributes professional attributes are different to personal attribute. Personal skills are the skills you use to be a good employee, and professional skills are the skills you use to do your job well. There may be some overlap between the two, but typically personal skills include things like communication and collaboration, while professional skills include coding and data entry.  To build a career in the media sector the attributes you need are: personal :   creativity resilience/ determination  passionate  hard working  respectful   professional :   adaptability  knowledge in media as well as advanced technology ability to work in  a team...

  Advertising slogans Print Ad: video Ad: CT: using beautiful women to attract other women to the 'pillow talk' products- they think they will look like this is they use the products 

  Introduction to advertising Advertising: a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. What are the different media platforms used to advertise? Magazine adverts video adverts social media adverts radio newspapers (online and print) billboards (traditional interactive) internet Successful campaigns have: consistency persuasive language a clear aim and objective a call to action (something they want possible consumers to do) cross overs into different platforms (tv advert, billboard) an engaging design- memorable image/layout a clear target audience can evoke emotion Evian - LIVE YOUNG campaign - what is the clear message? - how are the 3 platforms consistent - what is the aim/objectives - what is the call you action? - is it engaging? - does it evoke emotion?