Intoduction to advertising

 

Introduction to advertising

Advertising: a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services.

What are the different media platforms used to advertise?

• Magazine adverts
• video adverts
• social media adverts
• radio
• newspapers (online and print)
• billboards (traditional interactive)
• internet

Successful campaigns have:

• consistency
• persuasive language
• a clear aim and objective
• a call to action (something they want possible consumers to do)
• cross overs into different platforms (tv advert, billboard)
• an engaging design- memorable image/layout
• a clear target audience
• can evoke emotion

Evian - LIVE YOUNG campaign

- what is the clear message?

- how are the 3 platforms consistent

- what is the aim/objectives

- what is the call you action?

- is it engaging?

- does it evoke emotion?